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I think this is fantastic! A huge step into introducing meat eaters to some great veggie options. The more tasty veggie options are available and consumed the less animals are being slaughtered. I hope the other fast food places follow suit. I know both A&W and Burger King offer Veggie burgers, this is a very good thing whether you'd eat there or not.
If you want to eat at McDonalds maybe you should rethink being vegetarian.
Well, I contacted them basically asking for a veggie burger option in their U.S. restaurants.
I would think it will be a small triumph if a new vegetarian or a meat-eater will consider getting the McVeggie burger instead of a regular burger. Small steps count.