Eating & Running Well on a Dime

eat vegan on $4 a dayBy : Ellen Jaffe Jones

Ellen Jaffe Jones is the author of the best seller, "Eat Vegan on $4 a Day." Her book went to a second printing faster than any other book in her publisher's long history of vegetarian and alternative health books. She has been a headline speaker and cooking demonstrator at the largest VegFests in the US and Canada since her book came out in June 2011. Physician's Committee for Responsible Medicine's Dr. Neal Barnard wrote the book's foreword, "No one is better qualified to write the book. What I admire so much about Ellen is that, unlike so many people today, she is not trying to sell any product, device, or gimmick. Her goal is not to make money but reveal the truth." T. Colin Campbell (The China Study), Rory Freedman (Skinny Bitch), Colleen Patrick-Goudreau (Compassionate Cooks) and Ruth Heidrich (Race for Life) also wrote cover endorsements.

"Inspirational Vegetarian Story" Ellen Jaffe Jones : Eating & Running Well on a DimeEllen wrote her book after seeing too many news stories saying eating healthfully on a budget was impossible. Many have sought Ellen’s expertise in modeling a healthy lifestyle, especially after her mom, aunt & both sisters got breast cancer.  Ellen has won the highest awards in broadcasting. She was a 2-time Emmy-winning TV investigative reporter for 18 years, turned financial consultant who used her background to do the investigative reporting job of her life: dodging genes that gave her mom, aunt and both sisters breast cancer. In addition, they and most other adults had major heart disease, diabetes and Alzheimer's. Ellen was part of the original breast cancer gene studies.

She now often places in 5K races for her age group and did her first marathon in 2010. She was the 5th oldest female to finish the Palm Beaches Marathon. She has won 5 gold medals in Florida's Senior Games. At almost 60, her times are 6 seconds behind female personal records for NCAA college track team times in the 100 and 400 meter races. The "Anna Maria Islander" chose Ellen as the 2010 sports story of the year.

As an Aerobics and Fitness Association of America certified personal trainer, and Road Runners Club of America certified running coach, she volunteers as the assistant girls cross country coach at Manatee High in Bradenton, FL. She is a personal trainer at Island Fitness on Anna Maria Island, FL as well as an online trainer/coach. She was a media consultant for PCRM, a cooking instructor for PCRM's Food for Life/Cancer Project program for 6 years before her book came out, and before that, a La Leche League leader and associate coordinator of leader accreditation for Missouri. Many media stories praised Ellen’s cooking classes and her ability to defy cancer odds.

"Inspirational Vegetarian Story" Ellen Jaffe Jones : Eating & Running Well on a DimeOne of her best successes was a newspaper story on a cooking class student who lost 120 pounds in 8 months. Ellen was also the cover story for the Tampa Bay (St. Petersburg) Times "Personal Best" Magazine in 2011. As a Wall Street financial consultant, she focused on socially responsible investing earning her an environmental award in St. Louis, as the nickname, "Earth Mother in a Suit."

At the request of her publisher and others, Ellen also consults with other authors on how to build social media presence. Also at the request of her publisher, she has signed a contract for a second book due out in 2013.

Ellen also won the National Press Club 1st Place Award for Consumer Reporting in 1984. Her 2 Emmys and 4 more nominations included an FDA recall her story started, and her main claim to fame: breaking the story about the Miami school superintendent who stole gold-plated plumbing for his summer home using public money. He resigned and went to jail. National publications cited the story as part of the cause for Miami’s 1980 riots. She also broke the national story about Chrysler’s executive driving program that sold used cars to the public as new.

Figuring out the truth about food and fitness has been the investigative reporting job of her life. She calls herself the "VegCoach" and "broccoli rep," because as she likes to say, "When you understand there's no money in broccoli, you have to be your own investigative reporter and figure out the truth. There's no broccoli board, association or lobby. And who else IS the broccoli rep?"

Ellen Jaffe Jones
Author/Personal Trainer/Coach/Cooking Classes!/VegCoach

PS. If every one of us inspired ONE person to go meatless imagine the difference we could make in ten years time. I am going to collect inspirational vegetarian/vegan stories to share with everyone. If you think your story will inspire others, please share with me by sending it to I will post your stories on this blog. I believe everyone has his/her own story, I think it must be great when we can share our stories and inspire others. Let’s make the world a better place. ~ Xiao Kang.

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